Privacy Policy

Prime Crib (“we,” “us,” or “our”) is committed to safeguarding and respecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit or make a purchase from our website, www.primecrib.co.uk.

1. Information We Collect

When you access or interact with primecrib.co.uk, we may collect the following categories of information:

Personal Information

Information you voluntarily provide, including your name, email address, billing and shipping address, telephone number, and payment details when placing an order.

Automatically Collected Information

We may automatically collect certain data when you visit our website, such as your IP address, browser type, device information, and browsing behaviour through cookies and similar tracking technologies.

2. How We Use Your Information

We use the information collected for the following purposes:

• To process and fulfil your orders, including payment and delivery
• To provide customer support and respond to enquiries
• To personalise and improve your browsing experience
• To enhance our website, products, and services
• To comply with applicable legal and regulatory obligations
• To resolve disputes and enforce our agreements

Marketing Communications

We will only send you promotional emails or marketing communications where you have opted in to receive them, where required by applicable law.

You may opt out of marketing emails at any time by:

• Clicking the “Unsubscribe” link at the bottom of any marketing email; or
• Contacting us directly at sales@primecrib.co.uk with the subject line “Unsubscribe”.

Please note that even if you opt out of marketing communications, you may still receive transactional emails relating to your orders, such as order confirmations, delivery updates, and other essential service communications.

3. Sharing Your Information

We may share your personal information with third parties where necessary to provide our services and fulfil your order. This may include couriers, delivery providers, payment processors, website service providers, and other service providers working on our behalf.

We do not sell or rent your personal data to third parties for their own marketing purposes.

Payments may be processed securely through trusted third-party payment providers. We do not store your full payment card details on our own servers.

Where appropriate, our website uses security measures such as SSL/TLS encryption to help protect information transmitted through the website.

4. Cookies and Tracking Technologies

Prime Crib uses cookies and similar technologies to enhance user experience, analyse website traffic, remember preferences, and improve website functionality.

You may disable or manage cookies through your browser settings or through any cookie preferences provided on our website. However, disabling certain cookies may affect some features or functionality of the website.

5. Your Data Protection Rights

If you are located in the United Kingdom, you may have the following rights under applicable data protection law, including the UK General Data Protection Regulation (UK GDPR):

• Right of Access: Request access to your personal data.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data, subject to applicable legal exceptions.
• Right to Restrict Processing: Request that we restrict how your personal data is processed in certain circumstances.
• Right to Object: Object to certain types of processing where applicable.
• Right to Data Portability: Request certain personal data in a structured, commonly used and machine-readable format.

To exercise your rights, please contact us using the details provided below.

6. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including processing orders, providing customer support, resolving disputes, and complying with legal, accounting, and reporting obligations.

7. Data Security

We implement appropriate technical and organisational measures designed to protect your personal data against unauthorised access, alteration, disclosure, loss, or destruction.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Third-Party Links

Our website may contain links to external websites or third-party services.

This Privacy Policy does not apply to third-party websites or services, and we are not responsible for their privacy practices. We recommend reviewing the privacy policy of any third-party website before providing personal information.

9. Changes to This Privacy Policy

We may update or amend this Privacy Policy from time to time to reflect changes to our business, services, legal requirements, or privacy practices.

Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically.

10. Contact Us

If you have any questions about this Privacy Policy, your personal data, or your data protection rights, please contact us using the details below.

Name: Prime Crib
Email: sales@primecrib.co.uk
Return Address: 55 The Vicarage Field Shopping Centre, Ripple Rd, Barking IG11 8DH
Website: www.primecrib.co.uk

Customer Service Hours: Monday–Friday, 10:00 AM–5:00 PM